"From the ashes of an iconic Italian Haute Couture brand, Palmeurah will rise again..."
Coming soon
in DUBAI
More than a Brand
THE BIRTH OF A NEW ERA
Palmeurah® is the first and unique brand that was designed and created to represent and promote the Middle East in the world through the excellent quality of Made in Italy.
VISION
A bridge between the West and the Middle East, our vision is to create a brand that seamlessly blends the charisma of Middle Eastern culture with the excellence of Italian craftsmanship and industry.
Palmeurah® embodies an exclusive Brand Identity. An icon of unmatched style and quality, characterized by a strong Middle Eastern identity enriched with the distinctive essence of Made in Italy. Each creation is crafted with the highest standards of economic, social, and environmental sustainability, promoting ethical consumption in the world of luxury.
Through Palmeurah®, we celebrate Middle Eastern culture, highlighting its beauty and authenticity. We aim to bridge cultures, inviting the world to discover and appreciate the richness of the Middle East today and tomorrow.
The First Sustainable Luxury Brand of
MIDDLE EAST
100% Made in Italy
MISSION
Palmeurah®'s core strength will stem from its creative department, comprising the brilliant minds of a distinguished Italian Haute Couture house. This team, which had grown disillusioned with their historical identity, was irresistibly drawn to the appeal and freshness of our nascent brand, choosing to bring their invaluable experience to our side.
The brand stands out for its timeless elegance, pursuit of excellence, and commitment to authentic sustainability, embracing a conscious luxury that resonates with the needs of the modern UHNWI & HNWI target.
Palmeurah® celebrates an extraordinary cultural encounter: blending Middle Eastern sophistication with the unmatched mastery of Made in Italy, crafting iconic collections that tell a story of global elegance.
Through strategic partnerships and innovative initiatives, Palmeurah® creates exclusive connections between luxury, culture, tourism, and lifestyle. These collaborations strengthen the brand’s international visibility, positioning it as a benchmark for a unique lifestyle that celebrates Italian excellence at the heart of the Middle East.
SUSTAINABILITY
